Why IPAN

Communication skills become even more important in times of crisis, proving as essential for the new leadership. As for the Public Affairs and Communication teams, there is no room for improvisation. It takes professionals with experience in complex situations.

 The digital revolution and social media are also challenging managers and everyone in a position of public influence. Beyond leadership responsibilities with their own teams, managers are exposed to audiences that are beyond the formal boundaries of the organization, which demands greater attention and consistency in their actions.

OUR GOAL IS TO HELP POLITICAL AND BUSINESS LEADERS MAINTAIN AND CONSOLIDATE THEIR PRESTIGE IN THE FACE OF GLOBAL GOVERNMENTAL CHALLENGES, REDUCE THEIR PUBLIC VULNERABILITY TO REPUTATIONAL AND ENVIRONMENTAL RISKS, AND DESIGN CONVERSATIONS AIMED AT ESTABLISHING RELATIONSHIPS WITH STAKEHOLDERS IN CONTEXTS OF PROFOUND CHANGE.

Political and business leaders face the growing challenge of having innovative strategies to guide them in dealing with “complex” and crisis situations. They do so in a volatile and fragile global environment, disruptive technologies, regulatory threats, competition and organized interest groups, and in the face of a hyper-connected, fragmented public opinion, and the proliferation of “fake news”.

 

It is more necessary than ever to have professional experience, road maps and scientific tools to guide defensive and offensive actions in the face of corporate disputes, speculative attacks, competition movements, reputational crises, regulations that threaten business (or lack of regulation), environmental crises, cyberattacks, social mobilization, corruption cases. 

 

For this we structure our work action in terms of a global Triple Helix made up of the Government, the Company/Organization and the Civil Society. We do it internationally, in the main cities of the Americas and Europe.

 

Joaquin Mirkin, IPAN´s Leader.